CLICKON ESPORTS REBRANDED AS ‘THE PLAYERS’ LOBBY’
London, Jan. 5, 2018 — CLICKON Media today announced the launch of The Players’ Lobby, the latest string in the bow of the company’s digital network. The Players’ Lobby will take the place of CLICKON eSports, continuing to provide the outlet’s millennial audience with high-quality esports content but with an emphasis on professional player insights.
“The Players’ Lobby is a call to arms for esports’ greatest influencers – the players themselves – offering a unique opportunity to tell their stories and shape the future of their industry,” explained Jack Stelling, Head of Esports at CLICKON Media. “During a critical period for the emerging industry, the voices of those whose dedication has created the esports phenomenon should be amplified.”
With over 5 years of innovative history, The Players’ Lobby’s editorial team have a rigorous process for ensuring content is high quality and distributed across all of the relevant channels. As CLICKON Esports, the company’s articles regularly featured every month on the homepage of online esports communities and across the esports world, establishing a global fanbase. The site, now under ‘TPL’ branding continues to reach millions every month after an extremely encouraging launch phase.
The Players’ Lobby publishes first-person stories, written by esports most recognizable names, complemented by unique original video that brings esports fans closer to their favourite athletes.
Notes to Editors
The Players’ Lobby is a sub-brand of CLICKON Media.
CLICKON are content creators and performance marketers. Storytellers and growth hackers. CLICKON create groundbreaking branded content that delivers results and reaches target audiences with specific, measurable outcomes. Utilising a joined-up approach, CLICKON delivers fast, agile video campaigns with performance backed delivery across a range of audience channels.
Our in-house divisions, Studios, Social LABS and Digital Networks foster unrivalled speed of delivery and reporting efficiencies for clients who need to respond faster in the digital era. Our own channels ensure we are at the cutting edge of audience behaviour and trends when consulting and advising with clients. With offices across London, New York and Los Angeles, CLICKON is the missing link for partners looking to scale digital marketing with tangible, visible results.
Our new way of thinking has delivered successful partnerships with brands including RedBull, Adidas, Y&R, Americas Navy, Acer, General Tires & Microsoft.
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