NEW YORK, April 18, 2018 – CLICKON Studios, the content division under CLICKON Media, recently teamed up with long-standing client Cleveland Golf to create “Grandpa Jamie,” a hilarious marketing stunt for the new Launcher HB driver featuring two-time World Long Drive Champion Jamie Sadlowski.
In the video, Sadlowski arrives at an upmarket country club disguised as an 80-year old man aided by his grandson, played by Hollywood actor Danny Bopp. Known for hitting the ball over 400 yards, Sadlowski roams the range offering swing advice, before shocking golfers by ripping tee shots with his new Cleveland Launcher HB driver.
The most memorable moment is when Grandpa Jamie strikes up a conversation with an unsuspecting member who doesn’t think the real Jamie Sadlowski has what it takes to make it on the PGA TOUR. Other laugh-out-loud scenes include Grandpa Jamie dropping to the ground in front of a kid, and an unforgettable lesson with a PGA Professional which ends with a Happy Gilmore.
“We wanted this stunt to have no filters, no boundaries. It’s important for the next generation of golfers to see that brands like Cleveland Golf are the future – that they aren’t afraid to market themselves in a funny or daring way to the social media generation,” said Benjamin Potter, Creative Director of CLICKON Studios.
Within the first few days of going live, the video had already amassed nearly 1 million views, and hundreds of thousands of media impressions across publications such as Golf Digest and The Golf Channel.
“We are committed to helping our brand partners stay culturally relevant through exciting new marketing efforts. The social media sphere remains the biggest opportunity to influence the buying habits of consumers, so it’s important we understand what this audience wants before we form the creative. We knew going into the production that Grandpa Jamie was going to get shared many, many times.” added Mr. Potter.
CLICKON Studios was formed in 2016 by Richard Wilson and Mr. Potter, co-founders of CLICKON Media, to create new and improved ways of marketing directly to audiences across social and digital. Their client roster includes Red Bull, General Tire, Adidas, America’s Navy, Special Olympics, Cleveland Golf, Srixon and Topgolf. The company has its main offices in Los Angeles and London, as well as a satellite office in New York.
Notes to Editors
CLICKON are content creators and performance marketers. Storytellers and growth hackers. CLICKON create groundbreaking branded content that delivers results and reaches target audiences with specific, measurable outcomes. Utilising a joined-up approach, CLICKON delivers fast, agile video campaigns with performance backed delivery across a range of audience channels.
Our in-house divisions, Studios, Social LABS and Digital Networks foster unrivalled speed of delivery and reporting efficiencies for clients who need to respond faster in the digital era. Our own channels ensure we are at the cutting edge of audience behaviour and trends when consulting and advising with clients. With offices across London, New York and Los Angeles, CLICKON is the missing link for partners looking to scale digital marketing with tangible, visible results.
Our new way of thinking has delivered successful partnerships with brands including RedBull, Adidas, Y&R, Americas Navy, Acer, General Tires & Microsoft.
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