Latest News & Updates

CLICKON MEDIA INVITED TO STREET LEAGUE SKATEBOARDING

CLICKON Media were invited to the biggest Skateboarding competition in the world.

On the 26th-27th of May 2018, CLICKON Media attended the Street League Skateboarding contest in London, the world’s premier skateboarding competition where the best in the sport compete for the chance to be crowned SLS champion.

It was the first time London has hosted the event – which since its creation in 2010 has been held in Barcelona, Chicago, LA, Vegas, and Munich among many others – in a big coup for England’s capital that could go some way to inspire the next generation of British skateboarders.

The event really galvanised the skateboarding community in London and Britain as a whole, including British skateboarding legend himself, Geoff Rowley. He said of the event,  “British skateboarding has held some incredible contests in the past that have gone on to grow and shape the skate scene in Europe – and worldwide. It’s great to see the city of London embracing that rich culture by bringing SLS to the city.”

Last year, SLS was won by Nyjah Huston as he claimed his fourth title, the most SLS wins of any one skateboarder. Nyjah broke onto the scene as a kid with Element skateboards, and become known for his fearless style and hitting enormous handrails without hesitation. Now, he’s a true pro of the competitive skating game.

But, with Nijah out injured this year, the door was left open for other competitors to take a shot at greatness. Enter Phil Zwijsen, the Belgian street skater entering his first SLS at the age of 32. Phil is a well respected professional skateboarder who approaches his street skating with a truly original and quirky creativeness.

The Versed caught up with Phil at the SLS in London to see how he felt about competing in the world’s biggest skating competition. “It’s a good opportunity for me to come here so, just to be in this event like, a lot of people really want to be in this contest you know and I thought it would be cool for me to try”.

Phil used to be an air conditioning technician, but now he’s paid to skateboard. “The last few years have been pretty crazy actually. I don’t work. I mean, it’s my job so it’s pretty crazy. Sometimes when there are injuries and all this stuff I don’t think you really have that in a normal job, so, that kind of sucks.” But, he says “I travel the whole world you know, just skating, getting paid for it. It’s amazing”.

Catch Phil in action at the competition here

Phil Zwijsen


NOTES TO EDITORS

CLICKON

CLICKON are content creators and performance marketers. Storytellers and growth hackers.

CLICKON create ground breaking branded content that delivers results and reaches target audiences with specific, measurable outcomes. Utilising a joined-up approach, CLICKON delivers fast, agile video campaigns with performance backed delivery across a range of audience channels.

Our in-house divisions, Studios, Social LABS and Digital Networks foster unrivalled speed of delivery and reporting efficiencies for clients who need to respond faster in the digital era. Our own channels ensure we are at the cutting edge of audience behaviour and trends when consulting and advising with clients. With offices across London, New York and Los Angeles, CLICKON is the missing link for partners looking to scale digital marketing with tangible, visible results.

Our new way of thinking has delivered successful partnerships with brands including RedBull, Adidas, Y&R, Americas Navy, Acer, General Tires & Microsoft.

Visit CLICKON Home

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For more details, interviews and images please contact: Georgie Irvine or Ruby Nightingale at enquiries@clickon.co

 

DOES THE DECLINE OF PRINT MEAN PUBLISHING IS DEAD?

There is no denying that print media is in decline with the digital explosion, changing consumer habits and a decrease in advertising revenues being at the heart of the problem. While it is inevitable that more outlets will cease to exist in the coming years, the flipside is that news is still big business and we know this because we’ve seen organic traffic reaching 409,000 readers each month on our digital site, The Versed.

While it is a challenge, we believe this is an exciting time for publishing as consumers ditch tradition and turn to alternative, trustworthy information sources where they feel valued, respected and part of a community.

Millennials are more marketing savvy then ever and the bottom line is that traditional advertising methods and platforms just don’t cut it anymore.  People aren’t interested in fake news and divisive tactics, instead they want unbiased, digital reporting that tells both sides of the story and delivers the truth, and let’s face it, that is how it should be.

While people are constantly bombarded with information and choice, on and offline, 24/7, what they are actually looking for is an emotional connection that fits with their beliefs and values.

Cheap tricks and gimmicks are old news, so for us, what is crystal clear is that real, authentic stories are more valuable than ever, and they point towards the road of not only success, but trust and credibility.

Telling a story, especially one that is new, ground breaking or involves giving back and doing good, is priceless. People not only want to hear about these stories, but they want to be a part of them too.

We work hand in hand with activists, documentarians, data scientists, journalists and influencers, and offer consumers news stories and unique angles that make them stop, read and take notice.

Mental health issues, politics and sports are still all of interest, but we recognise that these need to be told in a fresh, engaging way that leaves audiences wanting to know more, interested to find out what comes next, how they can get involved and what this means not only to their community, but the world at large.

Times have changed, and news organisations now have a greater responsibility to bring people together, to offer hope and to forge unity, and this is something we actively engage in and encourage.

We know that Millennials care about social issues, they are invested in campaigns like reducing plastic consumption, they identify with the #MeToo movement and they want the brands they are associated with, to feel the same, to actually care and take action.

As news providers we have to work to address the problems of our times not amplify them, so that readers resonate with our ideals and values and connect with us in a more authentic, real way than ever before.

We recognise the decline of print media as a real opportunity to re-shape, re-think and re-strategise the world of media. Via The Versed and Foundry Fox we are providing stories with insight, thought and clarity, not simply sending out statements that echo what is happening on social media feeds.

The future is about data fuelled content that inspires and intrigues a generation who want to be captivated and convinced by what they read and to know it is authentic and true.

We are in, are you?


Notes to Editors

CLICKON are content creators and performance marketers. Storytellers and growth hackers. CLICKON create groundbreaking branded content that delivers results and reaches target audiences with specific, measurable outcomes. Utilising a joined-up approach, CLICKON delivers fast, agile video campaigns with performance backed delivery across a range of audience channels.

Our in-house divisions, Studios, Social LABS and Digital Networks foster unrivalled speed of delivery and reporting efficiencies for clients who need to respond faster in the digital era. Our own channels ensure we are at the cutting edge of audience behaviour and trends when consulting and advising with clients. With offices across London, New York and Los Angeles, CLICKON is the missing link for partners looking to scale digital marketing with tangible, visible results.

Our new way of thinking has delivered successful partnerships with brands including RedBull, Adidas, Y&R, Americas Navy, Acer, General Tires & Microsoft.

Visit CLICKON Home

Follow us:

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For more details, interviews and images please contact: Georgie Irvine or Ruby Nightingale at enquiries@clickon.co

 

THE VERSED APP OFFERS FRESH NEWS, NOT FAKE NEWS

MAY 2018, LONDON: Content creators, CLICKON, today launch a new app that promises to provide news hungry consumers with a truthful alternative to the waves of fakery and viral clickbait that have become the norm of the media environment.

While it is increasingly difficult for people to separate fact from fiction, this new era platform will showcase real news from around the world in a fresh, transparent way so that connections are made and stories live on in the minds of readers long after their devices have been switched off.

Up to the minute sports, entertainment and lifestyle stories, telling both sides of the tale, fit side by side on the app and at the heart of each one is data-driven content that is as thought provoking and relatable, as it is visual and unforgettable.

The app is authentic, full of the cultural richness and the depth needed to inspire and intrigue a generation who value the truth and want to be captivated and convinced by what they read.

Richard Wilson, CEO of CLICKON, said, “Our mission is to create raw, honest content that is a world away from the kiss and tell exposés and scaremongering statistics that people are bored of reading. The Versed gives a real take on the world and we want the stories our users read to resonate with them long after they have finished reading them. While we live in a news hungry society, smoke and mirrors can no longer hide exploitation and lies, which makes the truth, a much sought-after commodity.”

CLICKON’s Creative Director, Benjamin Potter, added, “What brings our audiences together is not age, but a common belief system and the desire to be informed and challenged. People don’t want superficial stories and aggressive opinions; they are looking for something with substance that they can identify with, and this is at the heart of The Versed. We know that when people identify with content, connections are made and relationships are formed, and that is our mission across the board.”

The Versed app is free from the iTunes store and compatible with iPhone, iPad and iPod touch on iOS 8.0 or later.


NOTES TO EDITORS

CLICKON

CLICKON are content creators and performance marketers. Storytellers and growth hackers.

CLICKON create ground breaking branded content that delivers results and reaches target audiences with specific, measurable outcomes. Utilising a joined-up approach, CLICKON delivers fast, agile video campaigns with performance backed delivery across a range of audience channels.

Our in-house divisions, Studios, Social LABS and Digital Networks foster unrivalled speed of delivery and reporting efficiencies for clients who need to respond faster in the digital era. Our own channels ensure we are at the cutting edge of audience behaviour and trends when consulting and advising with clients. With offices across London, New York and Los Angeles, CLICKON is the missing link for partners looking to scale digital marketing with tangible, visible results.

Our new way of thinking has delivered successful partnerships with brands including RedBull, Adidas, Y&R, Americas Navy, Acer, General Tires & Microsoft.

Visit CLICKON Home

Follow us:

Twitter

LinkedIn

Facebook

For more details, interviews and images please contact: Georgie Irvine or Ruby Nightingale at enquiries@clickon.co

 


STORYTELLING ISN’T JUST FOR CLIENTS

STORYTELLING ISN’T JUST FOR CLIENTS

Reading fairy tales.

Watching cartoons.

Being part of a book club.

Talking at the water cooler on Monday morning.

Who doesn’t like a story?

Telling them, writing them, watching them, creating them; stories start at birth, they are part of the fabric of life and they bring people together.

Stories communicate messages in an emotionally impactful way and because of this, they are memorable and they resonate.  They strike a chord, give people something to identify with and they offer hope; just look at the wedding of Prince Harry and Meghan Markle which was a game changer on so many levels.

At CLICKON, storytelling is at the very heart of everything we do. With year on year growth, we know it works for our clients and their target audiences, but it also builds something special within our very own storytellers.

We have seen that something magical happens to a team when they are involved with curating authentic content based on the genuine stories of people behind businesses and organisations.

By encouraging them to share their ideas during brainstorming sessions, without feeling self-conscious, we are seeing some of the most creative storyboards in years and are producing our best work ever.

If people really believe in what they are working on, they become invested in the cause and rather than just rolling out a brand message that looks nice, powerful, original content, with a purpose, is created.

Lieutenant Jesse Iwuji learned many things in the Army, how to be part of a team, how to work hard and be committed and these traits also lead to him to become a successful NASCAR driver, something not many African Americans achieve.

An insight into Jessie’s life allowed us to create a powerful, inspiring campaign with America’s Navy that captured our hearts as well as those of potential recruits and supporters. When you work with someone like Jessie, you become part of their emotional ride, you want other people to be part of it too and that is what’s so special about the stories we tell.

 

We love being part of projects that go so much deeper than just getting people to buy stuff. There is a really positive vibe in the studio because together we get to know the people behind brands, we find out their ‘why’, look at what has gone into creating their business and this means our emotions become invested too.

It is one thing to read a client brief, but when you watch a story like Mental Health Advocate, Jake Tyler, something is ignited inside. We really felt the rawness of his life and hope that the gritty reality of the film we produced, allowed connections be made so that other people in that desperate situation could see there was hope for them too.

While what we do isn’t rocket science, we are trying to change the face of advertising and when we leave the office, we tell family, friends and even the delivery man, about our clients. What this means is that our storytelling carries on and connections continue to be made even when our day is done.

For more information about how CLICKON can use your story to connect you to the world, get in touch and be part of the new era of advertising.


Notes to Editors

CLICKON are content creators and performance marketers. Storytellers and growth hackers. CLICKON create groundbreaking branded content that delivers results and reaches target audiences with specific, measurable outcomes. Utilising a joined-up approach, CLICKON delivers fast, agile video campaigns with performance backed delivery across a range of audience channels.

Our in-house divisions, Studios, Social LABS and Digital Networks foster unrivalled speed of delivery and reporting efficiencies for clients who need to respond faster in the digital era. Our own channels ensure we are at the cutting edge of audience behaviour and trends when consulting and advising with clients. With offices across London, New York and Los Angeles, CLICKON is the missing link for partners looking to scale digital marketing with tangible, visible results.

Our new way of thinking has delivered successful partnerships with brands including RedBull, Adidas, Y&R, Americas Navy, Acer, General Tires & Microsoft.

Visit CLICKON Home

Follow us:

Twitter

LinkedIn

Facebook

For more details, interviews and images please contact: Georgie Irvine or Ruby Nightingale at enquiries@clickon.co

 

CLICKON TAKES AMERICA’S NAVY INTO UNCHARTERED WATERS IN PARTNERSHIP WITH Y&R MEMPHIS

CLICKON TAKES AMERICA’S NAVY INTO UNCHARTERED WATERS IN PARTNERSHIP WITH Y&R MEMPHIS

MAY 2018: Behind the pristine uniforms, imposing battle ships and intense military strength, at the heart of America’s Navy are everyday people whose inspiring stories are being told for the first time by CLICKON and Y&R Memphis.

Using the raw emotions and extraordinary experiences of military personnel who have transformed their lives while serving their country, the ‘Faces of the Fleet’ series follows America’s Navy into unchartered territories.

The objective of the recruitment and education campaign was to connect with the public in a more meaningful way than ever before. This was achieved by giving them a unique, heartfelt insight into the personalities and dreams of everyday people who also happen to be in America’s Navy.

CLICKON’s Social Labs team worked with Y&R Memphis to create a series of short, formidable films featuring people like Jesse Iwuji, who is the focus of episode four. Jesse is only one of a handful of African American NASCAR drivers and is quite a figure on the racing scene. His passion for speed was ignited when he was stationed in San Diego in his twenties and he has never looked back.

Jesse said, “Some people ask me, what is my story all about? Why I’m doing this? And I tell them I want to inspire people to see where they can go in life, and just tell them it is possible. When you’re knocked down, get back up. Keep going. Run the extra mile. If you put your mind to it, you’d be amazed what you can get done.”

Richard Wilson, CEO of CLICKON, said, “As a company, we don’t just want click-throughs and views for our clients. We want to capture an audience, get under their skin, entice them to know more and take action, and we did this with ‘Faces of the Fleet’. We combine real storytelling with data fuelled distribution to add value and deliver a real ROI for our partners. By working side by side, week by week, we can make changes to plans and adjust the details to ensure the very best results are secured.”

CLICKON’s Creative Director, Benjamin Potter, added, “Storytelling is at the heart of who we are as a business and we believe this is the future of advertising. Emotional messaging works because real life stories resonate with real life people. When an audience identifies with content, connections are made and this is what drives the engagement and relationships brands want and need.

He further commented, “While working with America’s Navy and Y&R Memphis, together we have delivered new standards in storytelling and have pushed the goal posts that need to be moved and told incredible stories that bring the armed forces to life.”

The trailer can be seen here and Jesse’s story is live on The Versed.

 

 


NOTES TO EDITORS

CLICKON

CLICKON are content creators and performance marketers. Storytellers and growth hackers.

CLICKON create ground breaking branded content that delivers results and reaches target audiences with specific, measurable outcomes. Utilising a joined-up approach, CLICKON delivers fast, agile video campaigns with performance backed delivery across a range of audience channels.

Our in-house divisions, Studios, Social LABS and Digital Networks foster unrivalled speed of delivery and reporting efficiencies for clients who need to respond faster in the digital era. Our own channels ensure we are at the cutting edge of audience behaviour and trends when consulting and advising with clients. With offices across London, New York and Los Angeles, CLICKON is the missing link for partners looking to scale digital marketing with tangible, visible results.

Our new way of thinking has delivered successful partnerships with brands including RedBull, Adidas, Y&R, Americas Navy, Acer, General Tires & Microsoft.

Y&R Memphis  

Y&R is one of the world’s leading full-service advertising agencies, distinguished by proprietary knowledge, analytic rigour and creative solutions.

Y&R ignites brand energy through big ideas – before and beyond advertising.

Y&R pioneered integrated marketing more than 30 years ago. Through our collaborative efforts with our Young & Rubicam Brands partners, we are uniquely positioned to help our clients with best-in-class solutions.

Visit CLICKON Home

Follow us:

Twitter

LinkedIn

Facebook

For more details, interviews and images please contact: Georgie Irvine or Ruby Nightingale at enquiries@clickon.co

 

 

 

CLICKON MEDIA TEAMS UP WITH TEDx SPEAKER AND MENTAL HEALTH ADVOCATE, JAKE TYLER

MAY 2018, LONDON: In a powerful new film launched today, Mental Health Advocate, Jake Tyler, talks candidly about how spiralling stress levels nearly led him to take his own life.

With a demanding managerial role in a popular London bar, Jake, who now admits he had been battling with depression for many years, turned to alcohol and drugs to deal with the pressures of life and numb the pain caused by his increasing stress levels.

It was only when his every waking thought focused on walking to Shoreditch station and jumping in front of a train, that he left London for good. Back in the tranquillity of his family home in the Essex countryside, he discovered that being outside and engaging in physical activity encouraged him to speak of his suffering. 

In the film, he talks of his 3000-mile walk around Britain and how this helped him share his own experiences of mental health. Jake hopes by speaking out that others can see there is hope and that the pain can ease through sharing your story. 

Jake in Dorset, Poole

Richard Wilson, CEO of CLICKON MEDIA, said, “New research from the Mental Health Foundation shows almost three quarters (74%) of people have, at some point, felt so stressed they feel overwhelmed or unable to cope. This is a staggering figure and we hope that by telling Jake’s story we can reach out to some of those people and make a much-needed connection.”

He added, “We feel really privileged to be part of Jake’s work and his candid honesty really resonated with our team. As he says in the film, the mismanagement of his stress led to burnout and suicidal feelings; he isn’t alone. Thankfully he found a way forward and we hope other people who are feeling like they just can’t go on, will see hope in this film so they can move on with their lives too.”

Jake, said, “It was really important to be part of the conversation during Mental Health Awareness Week. I had a good life, a great job and things should have been brilliant for me in London, but the reality was very different.

He added, “In the end, exercise allowed me to deal with what was going on in my head and the dark clouds that had taken over my life, finally started to lift. Mental health doesn’t discriminate and can hit anyone but I don’t want others to get to the tipping point I did. If you need help, reach out to your family, a friend, or your GP, but please don’t suffer alone and in silence”

Jake called his 3000-mile hike around Britain, Black Dog Walks

CLICKON’s Creative Director, Benjamin Potter, further commented, “CLICKON works with brands to tell compelling human stories in a new way and one that connects people using emotional messaging. Stress is a part of 21st-century life we hope that this film will identify with people who ‘get’ what Jake has been through so that connections are made and changes are seen.”

The full film can be seen on The Versed, Jake blogs on his Facebook page Black Dog Walks and more information about Mental Health Awareness Week can be found on the Mental Health Organisation’s website.

The WALK-teaser from CLICKON Media on Vimeo.

CLICKON MEDIA also produce, Foundry Fox, The Players Lobby and The Games’ Edge.


Notes to Editors

* The survey was carried out by YouGov who polled 4,169 adults in the UK in 2018.

CLICKON are content creators and performance marketers. Storytellers and growth hackers. CLICKON create ground breaking branded content that delivers results and reaches target audiences with specific, measurable outcomes. Utilising a joined-up approach, CLICKON delivers fast, agile video campaigns with performance backed delivery across a range of audience channels.

Our in-house divisions, Studios, Social LABS and Digital Networks foster unrivalled speed of delivery and reporting efficiencies for clients who need to respond faster in the digital era. Our own channels ensure we are at the cutting edge of audience behaviour and trends when consulting and advising with clients. With offices across London, New York and Los Angeles, CLICKON is the missing link for partners looking to scale digital marketing with tangible, visible results.

Our new way of thinking has delivered successful partnerships with brands including RedBull, Adidas, Y&R, Americas Navy, Acer, General Tires & Microsoft.

Visit CLICKON Home

Follow us:

Twitter

LinkedIn

Facebook

For more details, interviews and images please contact: Georgie Irvine or Ruby Nightingale at enquiries@clickon.co

OPPORTUNITIES FOR BRANDS IN ESPORTS

A DEEPER LOOK AT OPPORTUNITIES FOR BRANDS IN ESPORTS

Authenticity. In any discussion involving how brands should be looking to reach Millennials, this term so often becomes the focal point of the conversation. Millennials are fast emerging as the dominant market segment for the majority of brands, with a recent report estimating that 75.3 Millennials are spending upwards of $200 billion annually. How then, can brands still be puzzled as to how best to reach this new generation of consumers?

The answer is that most brands don’t actually understand Millennials; fundamentally, they don’t speak their language. Trying to ‘humanize your brand’ doesn’t cut it as authenticity anymore, Millennials are becoming resilient to the novelty of this style of marketing. Genuine authenticity comes from being a part of the conversation when it actually matters, giving Millennials the content they want, when they want it and right now, that Millennial conversation is all about esports.

Esports has been flying under many brands’ marketing radar for years. Not to be confused with the broader gaming market, esports – or competitive gaming – has created entirely its own ecosystem of players, fans, teams and businesses, the nurtured culture of truly digital-native millennials. Barely at the end of the first decade of its lifetime, esports has already surpassed the viewership of ice hockey and basketball and it currently rivalling American football with it’s weekly figures in the US. Importantly however, compared to these traditional sports, the cost for brands to enter the space is minute, with the chance to build affinity with a passionate Millennial audience serving as the ultimate return on investment.

The esports industry is here to stay and is rapidly moving into the mainstream spotlight, as television networks and streaming platforms alike jostle for position on media rights. In the meantime, venture capitalists, traditional sports teams and brands are all jumping at the opportunity to partner with popular esports teams, whilst endemic brands who acted quickly when the phenomenon emerged – for instance, HP and Logitech – are putting themselves into positions of strength with creative content strategies and marketing campaigns that resonate with their audience.

As the esports industry continues to mature, the opportunities for brands to authentically reach the illusive Millennial audience will only continue to grow – with the esports content space in particular, providing brands with a golden opportunity to reach their target demographic. Still, authenticity remains the key. Failure to appreciate the nuances of the esports community will render any attempt to enter the space as a failure; ‘backing the right horse’ within the esports content landscape has never been more important. At this point, it is no longer a question of if, but when brands realize that esports is the answer to the question that has perplexed them for so many years.


NOTES TO EDITORS

CLICKON

CLICKON are content creators and performance marketers. Storytellers and growth hackers.

CLICKON create ground breaking branded content that delivers results and reaches target audiences with specific, measurable outcomes. Utilising a joined-up approach, CLICKON delivers fast, agile video campaigns with performance backed delivery across a range of audience channels.

Our in-house divisions, Studios, Social LABS and Digital Networks foster unrivalled speed of delivery and reporting efficiencies for clients who need to respond faster in the digital era. Our own channels ensure we are at the cutting edge of audience behaviour and trends when consulting and advising with clients. With offices across London, New York and Los Angeles, CLICKON is the missing link for partners looking to scale digital marketing with tangible, visible results.

Our new way of thinking has delivered successful partnerships with brands including RedBull, Adidas, Y&R, Americas Navy, Acer, General Tires & Microsoft.

Visit CLICKON Home

Follow us:

Twitter

LinkedIn

Facebook

For more details, interviews and images please contact: Georgie Irvine or Ruby Nightingale at enquiries@clickon.co

AUDI NINES HOST CLICKON MEDIA IN AUSTRIA, SÖLDEN

May 2018, London: The ski season has drawn to a close in Europe, and CLICKON Media were there to document and generate content for one of the final freestyle competitions of the season in Solden, Austria – sponsored by Audi.

‘Audi Nines’ brought together the best male and female snowboarders and skiers on the planet to compete on the new SlopeX course as well as the Big Air and Quarterpipe.

James Woods

In perfect weather conditions, the 3,000 strong crowd were treated to an outstanding competition of creativity and flair across seven different categories; an epic contest which saw Audi deliver unique features on the brand new SlopeX course.

The revolutionary event included ski loops and castles, as well as for the first time taking part on the Tiefenbachferner Glacier.

Audi Nines saw some of the best freestylers across the globe compete in different freestyle formats, with Switzerland’s Fabian Bösch – 2015 World Slopestyle Champion – particularly impressing the crowd with his triple frontflip Superman over the middle jump and Monster athlete, Daniel Hanka, also catching the eye with his jump over the famous Audi sign.

Daniel Hanka

CLICKON Media’s digital networks The Versed and Foundry Fox were on content duty to document and portrait the stars of the show and showcase the event across their respective social channels.

Using their high-impact, bespoke native article formats, Foundry Fox ran features on the female riders who stole the show in Sölden, including America’s snowboard big air winner, Hailey Langland.

The Versed featured British skier, James ‘Woodsy’ Woods, who picked up a silver medal in the male big air competition with a Triple Cork 1440 Safety and Switch Triple Cork 1440.

The Audi Nines event proved to be a huge success with awe-inspiring footage of skiers and snowboarders performing outrageous tricks on one of the greatest stages in Europe. Highlights of the event can be found here.

Lucas Schuler


Notes to Editors

CLICKON are content creators and performance marketers. Storytellers and growth hackers. CLICKON create groundbreaking branded content that delivers results and reaches target audiences with specific, measurable outcomes. Utilising a joined-up approach, CLICKON delivers fast, agile video campaigns with performance backed delivery across a range of audience channels.

Our in-house divisions, Studios, Social LABS and Digital Networks foster unrivalled speed of delivery and reporting efficiencies for clients who need to respond faster in the digital era. Our own channels ensure we are at the cutting edge of audience behaviour and trends when consulting and advising with clients. With offices across London, New York and Los Angeles, CLICKON is the missing link for partners looking to scale digital marketing with tangible, visible results.

Our new way of thinking has delivered successful partnerships with brands including RedBull, Adidas, Y&R, Americas Navy, Acer, General Tires & Microsoft.

Visit CLICKON Home

Follow us:

Twitter

LinkedIn

Facebook

For more details, interviews and images please contact: Georgie Irvine or Ruby Nightingale at enquiries@clickon.co

 

 

 

HOW BRANDS CAN AVOID FAILING IN ESPORTS

HOW BRANDS CAN AVOID FAILING IN ESPORTS

Getting your brand involved in esports doesn’t have to be a high risk, high reward strategy. Over the past five years, non endemic brands have searched extensively for a means to reach the illusive millennial audience; for many, ‘esports’ returned as the definitive answer.

As an industry growing at a near exponential rate, esports has presented a host of opportunities for brands looking to get involved in the phenomenon. There are those who have capitalised, Coca Cola for example, one of the first to move into the space through event sponsorship, hosting tournaments and facilitating fan experiences. For too many though, the unchartered waters of esports have proved treacherous, causing irreparable damage to brands’ reputation as a result of the scene’s no-nonsense community.

As Matt Wolf, VP for Coke’s entertainment ventures and gaming noted, the key to reaching esports fans is to: “really understand them and, in a way, be one of them” by ensuring marketing “is organic and natural”. “If it is, you get unbelievable loyalty and praise… if it’s not, you can get some pretty serious toxic backlash.”

For the likes of Coke, who possess the resources to sponsor large esports events, the most important element is ensuring that the brand puts itself in the right places, sponsoring the right events for their target audience. Many smaller brands, however, have opted to pursue the route of esports content. If anything, this avenue can reap even greater rewards than outright sponsorship, yet so often, brands make the fatal error of misunderstanding the esports audience.

Just ask VICE GM, Hosi Simon. In 2015, VICE attempted to transition its media outlet, identifying the potential of the esports content space. VICE learned the hard way that the esports content space cannot be so easily exploited, after producing a documentary that was universally condemned by the esports and gaming communities:

As Simon remarked in reflection: “It’s one of the most hard-fought, earnest, passionate, harshest cultures out there. You can’t actually afford any sort of missteps.“. VICE has since left esports well alone. To succeed with esports content, brands need to ensure that they are speaking their audience’s languages, showing that they genuinely share fans’ passion for what was once a condemned sub-culture.

The Players’ Lobby provides that opportunity. By utilising established connections within the industry, TPL produces articles presented through the voice of esports’ top athletes; the authoritative voices of esports. Producing content that genuinely resonates with its target audience, The Players’ Lobby presents brands with a unique outlet through which to reach access one of media’s most difficult to navigate spaces.


Notes to Editors

CLICKON are content creators and performance marketers. Storytellers and growth hackers. CLICKON create groundbreaking branded content that delivers results and reaches target audiences with specific, measurable outcomes. Utilising a joined-up approach, CLICKON delivers fast, agile video campaigns with performance backed delivery across a range of audience channels.

Our in-house divisions, Studios, Social LABS and Digital Networks foster unrivalled speed of delivery and reporting efficiencies for clients who need to respond faster in the digital era. Our own channels ensure we are at the cutting edge of audience behaviour and trends when consulting and advising with clients. With offices across London, New York and Los Angeles, CLICKON is the missing link for partners looking to scale digital marketing with tangible, visible results.

Our new way of thinking has delivered successful partnerships with brands including RedBull, Adidas, Y&R, Americas Navy, Acer, General Tires & Microsoft.

Visit CLICKON Home

Follow us:

Twitter

LinkedIn

Facebook

For more details, interviews and images please contact: Georgie Irvine or Ruby Nightingale at enquiries@clickon.co

CLICKON CELEBRATES SIX MONTHS OF STORYTELLING IN SOHO

CLICKON CELEBRATES SIX MONTHS OF STORYTELLING IN SOHO

MAY 2018: CLICKON, the storytelling agency that is changing the way companies communicate with their audiences, today celebrates six months at their new London address.

The impressive HQ is a stone’s throw away from Carnaby Street’s iconic Kingly Court, which gives this ambitious enterprise, whose clients include Adidas, Acer and Microsoft, a stronger presence in the heart of the capital’s creative hub and a new sense of energy.

The fresh, attractive office space comes with dedicated editing bays, open plan working areas and break out zones intended to inspire both the data scientists (Social LABS) and digital networks teams working there as well as the partners who visit.

The move signifies the next phase of growth for CLICKON and illustrates their investment in employees and their dedication to collaborative, creative working and communication practises.

Richard Wilson, CLICKON CEO said, “The first six months in our new offices have been a real success for us and our wider team. Not only is this a phenomenal working space, but being based in Soho, which is both creatively and culturally diverse and rich, means we are more inspired than ever and reaching new limits for clients around the world.

Benjamin Potter, Creative Director, added, “We know there is a stifling of creativity within the media industry, and this is something we wanted to step away from and keep from our doors. We are excited that our team in London now has the same energising base as those in LA and are excited to see what the future holds.

He added, “Alongside an ever-growing list of companies pushing into smart story based branded content, our continued growth within the global e-sports and gaming space is fuelling year on year double digit growth, and this Soho is the perfect location to see that happen.”


Notes to Editors

CLICKON are content creators and performance marketers. Storytellers and growth hackers. CLICKON create groundbreaking branded content that delivers results and reaches target audiences with specific, measurable outcomes. Utilising a joined-up approach, CLICKON delivers fast, agile video campaigns with performance backed delivery across a range of audience channels.

Our in-house divisions, Studios, Social LABS and Digital Networks foster unrivalled speed of delivery and reporting efficiencies for clients who need to respond faster in the digital era. Our own channels ensure we are at the cutting edge of audience behaviour and trends when consulting and advising with clients. With offices across London, New York and Los Angeles, CLICKON is the missing link for partners looking to scale digital marketing with tangible, visible results.

Our new way of thinking has delivered successful partnerships with brands including RedBull, Adidas, Y&R, Americas Navy, Acer, General Tires & Microsoft.

 

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For more details, interviews and images please contact: Georgie Irvine or Ruby Nightingale at enquiries@clickon.co