MAY 2018, LONDON: Content creators, CLICKON, today launch a new app that promises to provide news hungry consumers with a truthful alternative to the waves of fakery and viral clickbait that have become the norm of the media environment.
While it is increasingly difficult for people to separate fact from fiction, this new era platform will showcase real news from around the world in a fresh, transparent way so that connections are made and stories live on in the minds of readers long after their devices have been switched off.
Up to the minute sports, entertainment and lifestyle stories, telling both sides of the tale, fit side by side on the app and at the heart of each one is data-driven content that is as thought provoking and relatable, as it is visual and unforgettable.
The app is authentic, full of the cultural richness and the depth needed to inspire and intrigue a generation who value the truth and want to be captivated and convinced by what they read.
Richard Wilson, CEO of CLICKON, said, “Our mission is to create raw, honest content that is a world away from the kiss and tell exposés and scaremongering statistics that people are bored of reading. The Versed gives a real take on the world and we want the stories our users read to resonate with them long after they have finished reading them. While we live in a news hungry society, smoke and mirrors can no longer hide exploitation and lies, which makes the truth, a much sought-after commodity.”
CLICKON’s Creative Director, Benjamin Potter, added, “What brings our audiences together is not age, but a common belief system and the desire to be informed and challenged. People don’t want superficial stories and aggressive opinions; they are looking for something with substance that they can identify with, and this is at the heart of The Versed. We know that when people identify with content, connections are made and relationships are formed, and that is our mission across the board.”
The Versed app is free from the iTunes store and compatible with iPhone, iPad and iPod touch on iOS 8.0 or later.
NOTES TO EDITORS
CLICKON are content creators and performance marketers. Storytellers and growth hackers.
CLICKON create ground breaking branded content that delivers results and reaches target audiences with specific, measurable outcomes. Utilising a joined-up approach, CLICKON delivers fast, agile video campaigns with performance backed delivery across a range of audience channels.
Our in-house divisions, Studios, Social LABS and Digital Networks foster unrivalled speed of delivery and reporting efficiencies for clients who need to respond faster in the digital era. Our own channels ensure we are at the cutting edge of audience behaviour and trends when consulting and advising with clients. With offices across London, New York and Los Angeles, CLICKON is the missing link for partners looking to scale digital marketing with tangible, visible results.
Our new way of thinking has delivered successful partnerships with brands including RedBull, Adidas, Y&R, Americas Navy, Acer, General Tires & Microsoft.
For more details, interviews and images please contact: Georgie Irvine or Ruby Nightingale at firstname.lastname@example.org